What Fashion is!?

Dare to ask…Dare to answer by myself.

To me Fashion is a type of art which can make you look gorgeous. In addition, this art will generate into a particular trend that would be accepted by a number of “audiences”. So what is the exact type of art that Fashion Industry concludes? The answer is – EVERYTHING. Yep, it’s everything that has the artistic sense.

Some people think that Fashion is just about garments or clothes created by fashion designers in order to satisfy the customers’ seasonal needs. Uh oh, if Fashion was really born and existed in this way, there could be no job called fashion stylist, makeup artist, personal shopper, models, photographers, etc. Why? Because the customers know exactly what they need…AND they order what they need only…not what they WANT.

Again! In my opinion, Fashion is about art from head to toe of a human being. Well, Art, of course, it can be accepted and understood universally; or, only enjoyed by those who really have the high level of artistic eyes. That’s why painters create abstract paintings.

There are 3 main areas in Fashion: high street fashion, prêt-à-porter (ready to wear) and the last one - haute couture - is compared as the abstract paintings. High street fashion, just like its name, is the casual stuff that you wear daily in any circumstances. Topshop, Forever 21, H&M and Cotton On are some well-known brands in high street fashion. Prêt-à-porter produce massively garments follow by standardized sizes. Those garments are created with high quality materials and can be formal or casual wear. Haute Couture, totally different with the other two, is clothes that are made by hand from the best brands. It’s usually produced by orders, so the number of that piece is very limited – sometimes, ONLY ONE PIECE! Chanel, YSL, Dior are some of the fashion that make haute couture, but nowadays they also produce prêt-à-porter since LOSS is the regular issue in haute couture area.

I just briefly introduce you the main categories in Fashion so that you can have the broader idea or mindset of things are involved in this industry.

Now…let me explain or tell you…the kinds of art…I am IN!

“Fashion Industry concludes? The answer is – EVERYTHING. Yep, it’s everything that has the artistic sense.” J

It is NOT ONLY…BUT ALSO

• Fashion Photography

Look book for a collection is purposely made so that the particular brand attracts customer and sell the products. However, some other fashion photo shoots are not printed out for that reason. They are simply brought to the customers in order to introduce the new fashion trends. To attract customers’ attention, the photographers can use any technique that he wants to make the album look interesting. It’s not only portrait…but also street, lomo, snapshot, alternative, conceptual, etc.

This pic is shot by Madame Peripetie, German photographer, who creates the sense of abstraction in Fashion photography.

These pix are shot by Tommy Ton, well-known fashion street photographer.

This pix is shot by Brune Dayan – very amazing technique in lighting, editing and using color.

• Fashion Designer, Fashion Stylist, Hair Stylist, Makeup Artist,etc…

They are all setting the fashion trends and enhancing them. What trends are they? It's not only about the the Korean's natural beauty look but also the ugly pretty looks. Well, they are something that is unacceptable at the first sight, but adopted day by day from person to person. For example, Harajuku, platform shoes, Under Wraps were not easily adopted in the very first date.

First of all, surely it is the trend in clothes. Secondly, the makeup and hair trend…then the mix & match trend.

Under wraps Fall/Winter style

Rainbow makeup style

In High Fashion photo shoot, everything is bizarre! The more colorful and high level of “abnormal”, the more impressive the output is.

• Model

The body shape of the models definitely creates the trend in fashion. That’s why people usually judge those girl who have long legs, big boobs, fair skin are beautiful. The influence of the model’s image is very important. Sometimes, it can kill the customers. So many cases of female audiences, who want to have the body shape like Kate Moss, Cindy or Gisele, force themselves into unscientifically diet method which bring side effects for health. The fault may come from the employers in the industry, who want to make their products look extremely perfect, hire ONLY skinny models. Recently, the show has changed. Pretty gusl are not only those body perfect shape but also Plus Size shape. - Read my previous article to understand Plus Size Models.

From 4:30, you can see the Model Scout of Versace is very satisfied with Ann’s body shape: “But perfect because she’s tall and perfect body. I will book Ann for prints and shows.” Read the comments, some audiences commented like this “ANN,Perfect body?!!? WTF!!!!!!!!!!!!!!!!!!!”

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In general, no matter what kind of art it is, there will be always the subjective judges from individuals. Some like this, others prefer that. But, in the end of the day…the beauty is still there somewhere in the picture. I like Fashion, because of the challenges and techniques of creating the trends and insisting the customers to adopt them.