.....and I am a 55kg girl. I'm short...so that means I am a fat girl....I had been diet for many months in order to achieve the perfect shape as those girls walking in Runway Shows.
Now I know....what I were doing....IS RIDICULOUS!
Last night, I read an article from L'Officiel. I gotta say: " Jezzz...I love this piece". Baey (2010) stated that: " Even real women have learned to be comfortable with their size"...however " runway clothes did not fit regular women".Oh! By the way, let me give you a hint of how beautiful body shape is defined...YOUR SIZE CANNOT EXCEED 4. Anything you wear which is bigger than 4, you are considered Big Size!
Skinny Trend (Started from 1990s)...
In 2009, Karl Lagerfeld emphasized with Focus magazine that no one would like to see those curvy women. He seemed to strongly oppose the idea of letting those "fatties" walk on his runway show (Akhtar, 2009).
As I mention above, you wear something bigger than size 4?!...you will never enter the Modeling Industry. Filippa Hamilton shared her sad story with Ralph Lauren in Today. Even though she has contributed to this famous brand so many things since she was 15, they straight away fired Hamilton because she did not fit in certain clothes - Hamilton said Ralph Lauren criticized "...because I was too large. I'm very sad about that". Note that, she was size 4 when they fired her. If you are a fan of Fashion, I bet you know this scandal. Ralph Lauren even edited her face in another skinny body for their advertisement.
- A distorted image of Hamilton that done by Ralph Lauren
Now...what the reason of choosing so skinny girls to be the model and to be the image of the brand? Hundreds people in the industry definitely says skinny girls look great in the photo or video - people tend to be fatter in the picture or video. AND...it's difficult to photograph fat people.
...VS Curvy Fashionista (In the 1960s - 1980s and ealier)
Have you ever wondered...why did Marilyn Monroe become the SEX BOMB back in the old days? I believe you will agree with me that she did not have the skinny body shape. In another word, she was round and had a little bit of fat....GOSH! Men have been craving for her...or somebody has that kind of shape.
- Marilyn Monroe - Absolutely Sexy shape
Nowadays, a lot of fashion brand promotes plus size models since they start to realize the sense of reality and curvy should be added in Fashion Industry. Majority of women in UK are size 16 upward and in Singapore they are around size 10 (Baey,2010). Labels such as Louis Vuitton, Zara, Mango and Dolce & Gabbana even Chanel…are using plus size models to present their images. Scarlett Johansson (size 8), America Ferrera(size 12), Whitney Thomson are the emerge examples of successful plus size model.
http://www.youtube.com/watch?v=kOfMicMxGNM&feature=player_embedded#!My confusion
There is no doubt of my love and passion for art and fashion. To me, every kind of shape and every kind of color has it own beauty. I cannot say NO to any one of them. aZart is my first step as in the way of entering Fashion Industry. The objective is to gather all talented artists and create a new sense in Fashion. aZart is not only following the trends, but we will create the trend sooner or later. That's why at this moment...I'm getting confused with the idea of using perfect models VS normal models (normal looking persons) for our photo shoots!? In addition, should we do something abnormal or taking "something common and do something unusual with it"? - like what Elie Top has done with Lanvin.
I admit that....Sometimes, we are afraid of those nasty comments from the audiences. Nevertheless, if we keep working as this way, aZart will never have our own unique characteristics and it's hard for us to approach the clients. More importantly, once we go wrong way - go far away from our objective, is it easy to go back later?
I do NOT want people think that we are a group of talents who create the absoluteness of normal things.
http://www.youtube.com/watch?v=DUcMFg2tAOQ&feature=related
http://www.youtube.com/watch?v=C1yYB85ArHE
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SOURCES:
Ahktar, A. (2009): “Karl Lagerfeld does not like big girls. Are you surprised?”, http://nymag.com/daily/fashion/2009/10/karl_lagerfeld.html
[Accessed Oct 31th 2010]
Baey, S.C. (2010): "Big Deal", Singapore: L'Officiel, pg. 96-97.
*http://today.msnbc.msn.com/id/33307721/
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